Trendyol has become one of the most significant names in the e-commerce world since its founding in 2010 by Demet Mutlu.

Trendyol

Based in Istanbul, Türkiye, it operates within the larger Trendyol Group structure, making waves not only in Türkiye but across the global e-commerce industry. The platform started primarily as a fashion retailer, but today, it has expanded its offerings to cover a broad range of categories, including electronics, homeware, and beauty.

Brand Operation - Trendyol

In 2018, Chinese e-commerce giant Alibaba acquired an 86.5% stake in Trendyol, further boosting its growth potential. This partnership led to increased international recognition and investment, propelling the company into new markets. The platform currently serves more than 30 million customers and collaborates with over 250,000 sellers, making it the top choice for online shoppers in Türkiye.

The most significant milestone in Trendyol's history came in August 2021, when it secured $1.5 billion in funding, raising its valuation to $16.5 billion. This funding round, co-led by major investors like General Atlantic, SoftBank Vision Fund 2, and Princeville Capital, helped the brand become Türkiye's first-ever decacorn — a startup valued at over $10 billion. This accomplishment marked a turning point for Türkiye's tech scene, placing it on the map as a global e-commerce leader.

Trendyol isn’t just about e-commerce

The company is committed to making a positive social impact. Through its R&D center, Trendyol Tech, it drives technological advancements in the e-commerce industry. Additionally, Trendyol Express is one of the fastest-growing logistics networks in Türkiye, ensuring fast and reliable deliveries. Dolap, a platform for pre-owned goods, supports sustainability and a circular economy, encouraging customers to buy and sell second-hand items.

Trendyol also champions social responsibility. It actively promotes the digitalization of local sellers and empowers women to participate in the digital economy and production. With its diverse offerings and customer-first approach, Trendyol continues to shape the future of e-commerce not just in Türkiye, but globally.

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