Nayomi - The brand was founded in the Kingdom of Saudi Arabia in 1992 as a single lingerie store that prided itself on delivering exceptional products and service to every customer it welcomed.


The brand was recognized by Forbes to be a leading nightwear and lingerie brand in the Middle East. This is achieved by remaining focused on delivering exceptional products and service to customers, who should feel as pampered as a princess while in their care.

It is trusted daily by millions of women who use their thoughtfully designed products, perfect for every moment of their day. Customers/shoppers can select from an extensive range of products including the region’s largest selection of fashionable and ‘must-have’ lingerie, luxurious and elegant nightwear collections, breath-taking bridal ensembles, sumptuous loungewear, and slippers, as well as an extensive range of luxurious fragrances.

Nayomi, which means ‘soft and delicate in Arabic, uses carefully selected fabrics, ranging from cotton and satins to silks and chiffons, to create designs that not only perfectly capture their customers’ desires, but that are also exclusive to Nayomi.

Since 1992 

The brand brings this magic to life in every one of its more than 185 stores, designed to feel like a princess’s dream closet, located across Saudi Arabia, UAE, Oman, Bahrain, Kuwait, Morocco, and Qatar.


The products are valued for money and every detail is put under the spotlight. Browse through the pages of our site to access a wide range of desirable lingerie that will sublimate your body.

Since 1992